She could sell swampland to a frog

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She sold $1000 worth of makeup and brushes on the regular. This meant she got more hours than other freelancers. Her bosses loved her. Charming, pretty, forceful, but with a smile, she could sell swampland to a frog.

Except her sales carried hefty returns. Buyer’s remorse hit her clients hard. No matter. As a freelancer she’d be gone by the time the products came back and smack the associate, who rang her up, in the paycheck  The freelancer’s hourly did not depend on her returns, but on her perceived overall sales. In that arena no one circled her stratosphere.

You can’t be too honest in the retail cosmetics game. We’re all at war. War with one another, war with the client, war with our companies. The pressure to sell and sell hard creates a burden that stretches ethical boundaries. “Watch her and just do what she does,” my boss told me. I stood by the freelancer as she closed the sale. “Oh, no, no, no, you can’t just take one of these. You need them all if you want to look like this. Your husband will be amazed. You look 10 years younger.The brushes, the skin care, the makeup. It will last you a year. Two years. Here, I’ll give you gifts. It’ll be a great deal. If you come back and get them separately, you don’t get any gifts.” She spoke quickly without a breath and as the customer stood there in a daze, she threw as many free items into the bag as she could find and grabbed the client’s credit card.

Often, when the counter sold out of an item, she’d send the client out with a substitute just to make the sale. Tawny shadow gone? Sunny Blonde is close enough. Foundation number 32 sold out? 33 will do. Sub the Cola for Cocoa, New York Red for Moulin Rouge Red. She’ll never know the difference. The freelancer knew what we all know. If you’ve sold her hard on an item that’s perfect for her, it’s nearly impossible to swing her in another direction at the last minute.

It’s not the end of the world. It’s just makeup. So she doesn’t like it. So she decides it’s not right for her. So what it’s not exactly the right one. Maybe it will work out for her anyway.

Or maybe you’ve just lost her trust and her return business.

Don’t be naive, dear reader, corporations don’t care. All numbers and annual projections are based on perceived possibility. If this freelancer can sell $1000 in one sale, why can’t all of them do that? Who cares how. And so the pressure is on and the ones who figure out her secrets close in on her lead. Others who insist on honesty fall behind and eventually lose the race.

With online deals and internet beauty influencers cannibalizing sales, makeup corporations struggle to find their base. The ground shifts constantly. Anxiety flows downhill and picks up speed. By the time it reaches the makeup artists and sales associates it’s at a fever pitch. Sell, lie, lie, sell. Make the customer love you and it just doesn’t matter. I’ve been in this game a long time. There are times that you can do everything right and it just doesn’t play. Your bosses however will never believe it. A former boss stepped down and became a freelancer. She and I worked together one day. In confidence she said, “I’ve been sitting everybody down and people aren’t buying. I’m doing everything right!”

I shrugged. “Sometimes customers just don’t buy.” I wish all bosses would come down and work the floor.

More James Ellroy than La La Land

teacup-2325722_1280Everybody who lives in Los Angeles seems to love it. I have yet to meet an exception. Even my cynical friends confess their undying attachment to it. It’s their everlasting commitment to the Entertainment industry, that abusive boyfriend of careers. Good looking, arrogant, James Dean bad boy, aloof, yet occasionally interested, the Entertainment industry holds people in its spell. No matter how much it rejects them, they run back whenever it calls.

A town too small, yet too big. In love with itself yet too insecure to appreciate anything new borne from its womb. Unless an artist receives approval from New York or other competitors, she does not exist. Sounds like sour grapes, but it’s just an observation. Ask Mark Ruffalo. Nobody worked harder than he to get representation in this town, one man shows, dozens of mailings, tireless networking. Then he goes to New York, has one good show and L.A. clambers over itself to get to him. One agent asked him, “Where have you been? Why haven’t we heard of you?”

As any true narcissist, L.A. gazes upon itself in full loving adoration and calls anything the establishment does as good. The L.A. Times regularly bathes the L.A. Opera, the Mark Taper Forum, and The L.A. Philharmonic with glowing reviews. I often wonder if that dude even goes to see the shows. La La Land swept up awards not because it deserved to, but because it was a love letter to the industry.

Once, as I exited the freeway and stopped at the light I saw a young guy with long brown hair and a stoney expression. He held a sign that read, “Musician. Hate L.A. Trying to get out. Please help.” I don’t know how effective that was, but it was the only time I saw anyone openly admit to hating L.A..

I attended dozens of industry parties when I first arrived here nearly ten years ago. I found I had two things to offer, well one really, fucking. Gross, I know. But this is a gross city and I didn’t have a career or a body of work to offer anyone. Just a body. Once somebody assessed that I wasn’t important enough, sexy enough, or young enough to help them, they’d be on their way, eyes darting around the room, hunting.

I almost dated a gorgeous guy with a million dollar smile until I found out he lived in a bedroom in someone’s house so he could lease a brand new BMW and pay for acting and writing classes. He wasn’t even good.

That’s L.A..

Miranda Frum wrote a piece about how a hypnotist to the stars helped her quit smoking in The Daily Beast this week. She’s a model with a famous journalist father. Frum gets her opportunities the way most people in L.A. get them, nepotism and looks. Just read her pieces in The Beast and you’ll agree. It’s like Tom Hanks’ wife Rita Wilson. I read a piece of her’s in Vogue once and nearly fell asleep four sentences in. Writing isn’t easy folks. Take a course. Oh, but she did. I worked at a screenwriting training facility to the stars 12 years ago where she received private tutoring. Have you seen anything she’s written?

Frum loves L.A.. In the article she writes about cerulean skies and perfect cloudless days. The hypnotist charges $800 for an in person session. There’s the option to stream him online for $9.99. She chose the $9.99 option for obvious reasons, right? Because she doesn’t have $800 to spend on a single session, right? No, she chose it because she didn’t want to drive the 45 minutes from Hollywood to Santa Monica. In the end, however, she makes the drive and visits the dude and is now living a charmed smoke free life writing on her glorious balcony and drinking her Ayurvedic tea.

That’s L.A.

My L.A. is more James Ellroy than La La Land. “You hate it so much, why don’t you leave?” You ask. What’s the alternative, New York? I don’t know the answer. I still don’t know what I want to be when I grow up. No, that’s not true. I want to be a writer. I just don’t know how to be it.